Scattergram of 201 vitality and viability factors

Results of ESRC-funded HSUK2020 project.

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Title: Scattergram showing all 201 vitality and viability factors

Authors: Cathy Parker, Simon Quin, Nikos Ntounis and Steve Millington

Type: Infographic


This scattergram is a result of the ESRC-funded 'High Street UK 2020' project and shows all the 201 factors that impact upon the vitality and viability of the high street. 

Each factor is plotted and the scattergram will tell you:

1. How much influence the factor has over the vitality and viability of the high street

2. How much influence local high street stakeholders have over the factor.

The scattergram is divided into quadrants - so you can quickly see the factors you can influence locally that will improve vitality and viability.

If you wish to include this scattergram in any reports, presentations or communications then please include the following credit.

Scattergram of 201 factors that impact upon vitality and viability. Institute of Place Management.


Other comment: We are interested in knowing how our resources are used. Please tell us if you have any suggestions - or let us know us know if you have written a report or delivered a presentation that includes the scattergram. Drop us a line at

Keywords: high street, vitality and viability, HSUK2020, scattergram, 201 factors

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