Improving the vitality and viability of the UK High Street by 2020: Identifying priorities and a framework for action

Research article by Cathy Parker, Nikos Ntounis, Steve Millington, Simon Quin, Fernando Rey Castillo-Villar


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Title: Improving the vitality and viability of the UK High Street by 2020: Identifying priorities and a framework for action

Authors: Cathy Parker, Nikos Ntounis, Steve Millington, Simon Quin and Fernando Rey Castillo-Villar

Date: 2017-10-01T00:00:00

Type: Research Article

Summary:

In their paper 'Improving the vitality and viability of the UK High Street by 2020: identifying priorities and a framework for action', Cathy Parker, Nikos Ntounis, Steve Millington, Simon Quin, and Fernando Castillo-Villar discuss the key findings stemming from the High Street UK 2020 project. Based upon a systematic literature review, and using an engaged scholarship approach with 10 partner towns in the UK, the authors identify 201 factors that influence the vitality and viability of town centres. Through the use of the consensus-building Delphi Technique, involving a panel of 22 retail experts, this longer list of factors is further distilled into the top 25 priorities for local action. The authors further create and present a strategic framework for town centre regeneration, which comprises repositioning, reinventing, rebranding and restructuring strategies, and this framework is termed the “4Rs of regeneration”. The aspects of this framework are discussed in further depth in four other papers within this issue. The paper concludes by demonstrating the impact of a focus on these priority factors and the framework has had on partner towns, and, thus, the vital implications for the revitalisation of UK high streets that arise from bridging the gap between academic literature and practice as developed within the HSUK2020 project.

Keywords: Retailing, High street, Knowledge exchange, Place management


URL,False,,http://www.emeraldinsight.com/doi/full/10.1108/JPMD-03-2017-0032,
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