Showcasing Shrewsbury BID - How to turn heritage into a contemporary place branding campaign


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Title: Showcasing Shrewsbury BID - How to turn heritage into a contemporary place branding campaign

Authors: Aleks Vladimirov

Date: 2018-07-18T00:00:00

Type: Powerpoint presentation

Summary:

Presentation of the place branding strategy of Shrewsbury BID (Original Shrewsbury), focusing on heritage and the history of the town.

Keywords: BIDs; Heritage; Place Branding


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